The identity design & branding process

Let's cover the 5 simple steps I follow when crafting a new identity & logo design for companies.

I've streamlined my design process for quick turnaround times without ever compromising on quality.

Understand

We'll get inside your head so that I brainstorm and sketch, all while diving into market research.

Design

Craft, refine, and adapt logo concepts based on your feedback and preferences for the final design.

Finalize

I'll flick my magic wand & export logo files, craft a detailed style guide, and deliver a finished logo kit.

I've streamlined everything to make this journey enjoyable.
Below, you'll find a detailed roadmap for our branding and identity adventure.

let's chat

Contact me for a quick chat to discuss your project, followed by a proposal and the exciting project journey.

Discovery

Explore your company's background, goals, audience, and competitors.

Brand Personality

Discover your brand's unique appeal, archetype, and qualities.

Written Brief

Get a concise written brief guiding your identity design project with actionable ideas.

Moodboards

Craft visual guides based on brand discovery insights.

Concepts

Develop cohesive brand themes, messaging, logos, and more.

Refinement

Fine-tune project solutions for optimal results.

Style guide & assets

Create a comprehensive brand identity reference for consistency.

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